Download this checklist to start on your SWOT analysis. These four categories force you to understand the current status of your company to ensure it has a future. This post is a follow-up with a list of questions to ask during your SWOT Analysis. Ask yourself these 39 questions, and your SWOT will be done in no time. Internal factors are strengths and weaknesses. A SWOT analysis is a tool that is frequently used that questions the provision of a broad or comprehensive picture of the. Internal factors. In SWOT analysis, these categories can be broken down into internal and external factors. Are you trying to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis for your company, but have no idea where to start? Figure Out Your Strengths. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis may be considered a periodic audit that a company may require to identify and rectify troubles already caused or those in the process of being created. The recent post SWOT Analysis: A Powerful and Underutilized Tool was very popular and generated some terrific comments. Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition. health of an organization. 39 Questions to Ask During a SWOT Analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.