Cognitive dissonance is a theory of human motivation that asserts that it is psychologically displeasing or uncomfortable to hold contradictory ideas. You heard snippets of this interview in last week’s episode, but I want to share it all on its own for anyone interested in more about Joel’s story. Other examples of cognitive motivation include cognitive dissonance, achievement motivation, attribution theory, self-efficacy, competence for its own sake, and various types of intrinsic motivation, in all of which there is some Start studying Chapter 5/Cognitive Dissonance Theory/Motivation. Intrinsic Motivation Cognitive Dissonance Incentive Effect Cognitive Dissonance Theory Dissonance Reduction These keywords were added by machine and not by the authors. ~~ Free Book A Theory Of Cognitive Dissonance ~~ Uploaded By J. K. Rowling, leon festingers theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology the theory of dissonance is here applied to … The author contends that a state of impasse exists within learning theory largely because some of its major assumptions stand in apparent opposition to cetain well-established experimental results. ADVERTISEMENTS: After reading this article you will learn about the theory of cognitive dissonance. Carlsmith, in International Encyclopedia of the Social & Behavioral Sciences, 20011 Foundations of Dissonance Theory The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst that gives rise to a motivation to reduce the inconsistency. The cognitive miser perspective makes people want to justify things in a simple way in order to reduce the effort they put into cognition. Dissonance can be referred to as the negatively affected cognitive state and resultant feelings of discomfort as a result of cognitive discrepancy (Cooper, 2011; Harmon-Jones, 2007). In the control of animal behaviour, for example, it is clear that depriving an organism of food is a powerful means for accomplishing reinforcement. Start studying Social Psychology - COGNITIVE DISSONANCE. Cognitive dissonance is a theory of human motivation that asserts that it is psychologically uncomfortable to hold contradictory cognitions. A person who experiences internal inconsistency Cognitive dissonance is purported to be a powerful motivator for change. Buy A Theory of Cognitive Dissonance New impression by Festinger, Leon (ISBN: 9780804701310) from Amazon's Book Store. Thus dissonance, being unpleasant, motivates a person to change their thinking . . Cognitive dissonance can be seen as an antecedent condition which leads to activity oriented toward dissonance reduction just as hunger leads to activity oriented toward hunger reduction. cessary. This process is experimental and the keywords may be updated as the learning algorithm improves. The theory is pegged on the notion that people prefer to perceive their thoughts or actions as rational. The theory has certainly stimulated a […] There are three ways that we can reduce the discomforts created by a dissonance. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Cognitive Dissonance Theory and Motivation for Change November 2003 Gastroenterology Nursing 26(6):242-5 DOI: 10.1097 /00001610-200311000 … Festinger's theory said that when a person holds contradictory elements in cognition (producing an unpleasant state called dissonance) the person will work to bring the elements back into agreement or congruence . … Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. When I first started getting interested in the social psychology of cognitive dissonance, Joel’s book (Cognitive Dissonance: 50 Years of a Classic Theory) was so useful. Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. 2. The state of discomfort is what drives our motivation to adapt our cognitions in a way that the source of the dissonance becomes harmonious allowing us to regain a state of comfort. . People find consistency comfortable and prefer to be consistent in their thoughts, beliefs, emotions, values, attitudes, and actions. The author contends that a state of impasse exists within learning theory largely because some of its major assumptions stand in apparent opposition to cetain well-established experimental results. A theory which primarily tries to explore the relationship between one’s prior perception and attitudes on the one hand and actual experience on the other is the theory of cognitive dissonance propounded by Leon Festinger. A. Tesser, in International Encyclopedia of the Social & Behavioral Sciences, 20013.2 Cognitive Consistency The number of variations within this approach to self-evaluation regulation is also substantial. While not a theory of motivation, per se, the theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. When inconsistency exists, an individual feels an imbalance or dissonance. The theory is that dissonance, being unpleasant, motivates a person to change his The theory states that if a person holds two inconsistent cognitions, then he will experience an uncomfortable tension and this state of mind is called cognitive dissonance. According to cognitive dissonance theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). 54 THEORETICAL NOTES dissonance is discussed further under the fourth point below, concerning the psycho- logical character of the theory's motivation for cognitive change.) The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. In A Theory of Cognitive Dissonance (1957), Leon Festinger proposed that human beings strive for internal psychological consistency in order to mentally function in the real world. 2 Cognitive Dissonance Theory Leon Festinger put forward cognitive Dissonance Theory in 1957 and iterates to a psychological conflict of the thought process (Telci et al., 2011, p. 378). The theory of dissonance is here applied to the problem of why partial reward, delay of reward , and effort expenditure during training result in increased resistance to extinction. ). In general, the human tendency is to reduce this Cognitive Dissonance Theory and Motivation for Change A Case Study Marcia Gruber, MSN, MS, RN M anagers frequently seek ways to create effective and lasting change among employees. The cognitive dissonance experiment was designed by Leon Festinger and his colleague Merrill Carlsmith in 1957, was conducted with students and included the following steps: Cognitive dissonance occurred among students who agreed to lie for a dollar and had to convince themselves that this experience was fun to mitigate the conflict. [This book] explores, in a wide variety of contexts, the consequences of the existence of cognitive dissonance and the attempts on the part of humans to reduce it. Leon Festinger introduced cognitive dissonance theory in a 1957 book, A Theory of Cognitive Dissonance. Learn vocabulary, terms, and more with flashcards, games, and other study tools.-After an earthquake in India in 1934, Prasad (1950) recorded rumours in an area that Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. 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